Prominent broadcasters join Massey

Supplied Content Massey University Auckland, August 31, 2017 Prominent Mori broadcasters, Scotty and Stacey Morrison will join Massey Universitys Te Ptahi-a-Toi at the beginning of next month (September). Both Scotty, Te Arawa and Stacey, Ngi Tahu, Te Arawa are prominent television and radio presenters who have forged impressive careers in the media spanning more than two decades. They have also…

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Self-beliefs shape what luxury means to us

Supplied Content University of Auckland August 31, 2017 New research suggests our unconscious self-beliefs influence what we value in luxury items, and that rather than targeting particular kinds of consumers, marketers should shape our self-beliefs to fit with their brand. Once upon a time, only the very wealthy could afford luxury items, but in this age of diffusion lines, fast…

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