Auckland, December 16, 2018
Leading Mortgage and Insurance Broker Global Finance donated toys to underprivileged children, enabling them to enjoy Christmas along with the rest of the communities.
The Company’s Managing Director Ajay Kumar presented the toys at Humm FM 106.2 Radio Station during its ‘Xmas for Kids 55-Hour Radiothon 2018’ Programme last week.
The Auckland based Radio Station conducts the Programme every year to help thousands of poor children celebrate Christmas.
“This is a part of our social and community responsibility. We work with and for communities and we believe that it is our duty to help poorer sections of the society. Christmas is a joyous occasion and Global Finance is happy to participate in the drive to enable underprivileged children to enjoy the festive season. Christmas is an occasion for all and no one, especially children should be left out,” he told Indian Newslink.
The Salvation Army Connection
Three Radio Presenters (Vijay, Dev and Sandy) hosted the Programme for 55 hours, taking turns from 6 am on Thursday, December 6 to 1 pm on Friday, with the patronage of the Indian community and the Salvation Army.
They collected toys during the Programme, which are being distributed to struggling families at the Social Service Centre of the Salvation Army in Royal Oak, Auckland.
This is the fourth consecutive year of the service for Humm 106.2 FM.
Station Director Roshila Prasad described the Radiothon as ‘The Humm FM way to help listeners join the Christmas Spirit of Giving.’
“Listeners have been quick to support, with the number of donations growing every year. More than 4000 brand new toys were given last year. I think giving is part of being human. No one wants to see others miss out at Christmas and we are very proud of the community, they are so generous,” she said.
Ms Prasad that the Programme also brought together businesses, families and people in the community to bring Christmas gifts to Humm 106.2 FM Station, located at 16 Taylors Road, Morningside, Auckland City.
“We also welcome them to join us on Air,” Ms Prasad said.
“We have people donating all the time. We have a lot of parents who come and do this with their children, because they want to teach them to be generous, to be thankful for what you have, and share with those less fortunate.”
Sharing Christmas Joy
Salvation Army Royal Oak Director Rod Ellis said that the Centre gives away about 2000 toy hampers to families and other social agencies at Christmas.
“Sharing gifts is an emotional time, as families receive the joy of a Christmas they thought might not come and the hope that others are supporting them at a difficult time. Sometimes people break down in tears. Most of them give you a hug. We do what we can each year, but there are a lot of families we will not be able to help without the generosity of Humm FM,” he said.