“Purchasing a used car is like a game of chance. You drive away thinking that you have had the best deal but there are times when you believe that you are being taken for a ride. The die is cast.”
Contrary to the above, there are companies like Tarnica Cars that have seen thousands of customers on the clear 
road of satisfaction and happiness, well serviced by comfort zones.
In an industry that is marked by growing challenges, problems and other issues, customer loyalty would depend primarily on service.
The Company owes its respectful status and continued success to its Founder and Managing Director Nadeem Ashraf.
Humble beginning
Armed with a degree (Bachelor of Science) from the University of Punjab in Pakistan, he spent three years with his elder brother Naveed, a dealer in used cars in Tokyo, Japan.
He arrived in New Zealand in 1990 and was at once lured by the sylvan surroundings and salubrious climate but it was not until 1997 that he established Tarnica Cars Limited.
What began as a modest venture with 12 cars in a facility in Otahuhu, Tarnica (named after a mountain in Japan) has grown to account for hundreds of cars at its Otahuhu and Papatoetoe showrooms and yards. The Company also accounts for a centre in Japan.
Talent poll
Customer feedback and constant market evaluation enables him and his brother Waseem Ashraf (General Manager) to realign imports accordingly.
Says Mr Waseem: “Our talent pool of the finest automotive professionals comprises an ideal blend of rich experience and youth. The team has the expertise in technology, operations and quality and in establishing enduring relationships with our valuable customers.”
The professionals at Tarnica Cars abide by their promise to their customers- to sell what they can afford, respecting their privacy with full disclosure of all prices and costs.
Among the other services that the company offers are vehicle loan and finance lease.
