“Purchasing a used car is like a game of chance. You drive away thinking that you have had the best deal but there are times when you believe that you are being taken for a ride. The die is cast.”
Contrary to the above, there are companies like Tarnica Cars that have seen thousands of customers on the clear road of satisfaction and happiness, well serviced by comfort zones.
In an industry that is marked by growing challenges, problems and other issues, customer loyalty would depend primarily on service.
Tarnica Cars has travelled far since its establishment more than two decades ago. Those watching free-to-air Indian programmes on Face Television (earlier known as Triangle Television) would not have missed the unmistaken voice of the Company’s Founder & Managing Director Nadeem Ashraf signing off with ‘Better People, Best Results.’
Armed with a degree (Bachelor of Science) from the University of Punjab in Pakistan, he spent three years with his elder brother Naveed, a dealer in used cars in Tokyo, Japan.
He arrived in New Zealand in 1990 and was at once lured by the sylvan surroundings and salubrious climate but it was not until 1997 that he established Tarnica Cars Limited.
What began as a modest venture with 12 cars in a facility in Otahuhu, Tarnica (named after a mountain in Japan) has grown to account for hundreds of cars at its Otahuhu and Papatoetoe showrooms and yards. The Company also accounts for a centre in Japan.
Customer feedback and constant market evaluation enables him and his brother Waseem Ashraf (General Manager) to realign imports accordingly.
Says Mr Waseem: “Our talent pool of the finest automotive professionals comprises an ideal blend of rich experience and youth. The team has the expertise in technology, operations and quality and in establishing enduring relationships with our valuable customers.”
In establishing the company on a firm foundation, Mr Nadeem has given it a unique culture that provides his team with a high level of commitment to pursue excellence in their dealings.
Promise to keep
The professionals at Tarnica Cars abide by their promise to their customers- to sell what they can afford, respecting their privacy with full disclosure of all prices and costs.
Among the other services that the company offers are vehicle loan and finance lease.