Business Excellence in Marketing

Sponsor: Radio Tarana


  1. Focus Marketing
  2. Legal Associates
  3. Loan Market Waitakere
  4. STAAH



Legal Associates

Legal Associates is based in Papatoetoe, South Auckland and offers a wide range of legal services to over 2000 clients.

They identified a need for specialised legal services and legal education among migrant communities.

Legal Associates have addressed a lack of awareness around legal responsibilities, obligations and rights which creates a gap between migrant communities and their ability to smoothly transition into settling in New Zealand.

There is a written marketing plan that includes new services to be delivered, and new locations. Sponsorships and community involvement (pro bono) with many organisations – across many ethnicities are common.

The Judges have been very taken with the way that Legal Associates have successfully merged their legal capability with a community need as a vital part of their marketing programme.


Photo Caption:

Ashima and Raj Pardeep Singh, Directors, Legal Associates, Winners of the ‘Business Excellence in Marketing Award’ with Radio Tarana Managing Director Robert Khan and Jacinda Ardern.

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