Auckland, April 18, 2018
Finally, a stylish collection for ‘40 Plus’ women of all sizes, who often feel they are ‘The Invisible Woman, ignored by sales staff because they are perceived as too old, too big or simply not the right image for some brands.’
Maggie Tabberer is an Icon, famous for her international modelling career, her Logie winning TV career, for the Maggie T fashion collection and for her Life of Style.
Recently purchased by the Specialty Fashion Group, the Maggie T brand will be pre-launched online on Friday, April 20 and will be available at 27 Millers stores across New Zealand from Monday, April 23, 2018.
Jason Fahey, Group General Manager for Millers, says “We are thrilled to have such an iconic brand as part of our Millers offer and to make it available at affordable prices.”
“Our loyal Millers customers and new customers who are wanting wearable contemporary fashion will be able to spoil themselves with items from a genuine Designer Collection. Millers customers deserve to be spoiled as our Research tells us they prioritise family, from grandkids to kids to elderly parents ahead of themselves,” he said.
Mr Millers said that at the heart of the Maggie T collection is simplicity, beauty and classic Style and that all items are in premium quality fabrics and the prints are beautiful.
“We are proud to say that these designs are for mature women who want to be excited about their purchases and deserve to feel special about wearing a designer brand without breaking the budget,” Mr Millers said.
“The best news is that the size range for the Maggie T collection has increased from the original 12–24 to now being available in sizes 8–26 because we believe that all our loyal and new Millers customers should be able to buy the brand,” he added.
Prices start at $44.00 for a ¾ sleeve top and finish at $99.00 for a jacket.
Christine Posa, Buying Creative Director for MAGGIE T said, “The launch collection has designs for real life – for meeting friends for a coffee, hosting the family BBQ, organising the holiday wardrobe and for that special lunch or dinner.”
The colour palette has two highlight colours of emerald and fuchsia teamed with blush, ivory, soft grey and black. Prints include timeless leopard, florals from English Garden to bold tropical and abstract.
By adding classic stripes and plains, our customers will be able to mix and match their very own wardrobe.
Designer touches include Maggie T metal logos, metal eyelets, elegant buttons and tassels.
About Speciality Fashion Group
SFG is a publicly listed company and one of Australia’s biggest fashion retailers.
Brands under the SFG umbrella are Millers, Katies, Crossroads, Rivers, Autograph and City Chic. Across the globe, SFG sells a garment every second and has one of the largest women’s customer communities in Australasia with over seven million members with a brand loyalty of over 80% of all sales.
Millers was established in 1993 and is the largest women’s wear brand in Australia and New Zealand. There are 29 stores in New Zealand.
Millers has 330 stores and a growing online business. More than 1.8 million customers shopped with Millers last year.
The Maggie T collection will be available online at www.millersfashion.co.nz and in 27 of our 29 NZ stores.
- Millers sweater $64, Ponte legging $64 – sizes 8 – 26.jpg
- Millers striped sweater $64, Cardigan $64, Pant $64, sizes 8 – 26.jpg
- Maggie Tabberer
(All in New Zealand Dollars)