Irvine, California (USA), December 13, 2018
Indi, the digitalword of mouth engagement and monetisation platform, has announced that world-class cricket player Mahendra Singh Dhoni is partnering with Indi to extend andenhance relationships with his global fan base.
The Indi platform will enable Dhoni’s fans to become brand ambassadors for his ‘Seven by MS Dhoni’ line of footwear, apparel and accessories while earning revenue on sales they generate.
Indi Chief Executive Neel Grover said that Dhoni’s reputation and ability to inspire 1.3 billion Indians has been amazing.
“We are truly pressed with his motivation to give back to the fans who have given him somuch. The chance to become a brand ambassador for ‘Seven’ is a privilege indeed, and we are honoured to be powering this ground-breaking opportunity for millions.”
‘Seven by MS Dhoni’ offers a range of quality lifestyle and athletic apparel at affordable prices. Fans, athletes and gym-goers find a unique range of daily wear to cricket-specific products ranging from cricket shoes to sweat-resistant tees.
The latest technology, classic designs and highest quality materials are crafted into the Seven catalogue.
Dhoni described the ability to empower his fans by ‘Seven by MS Dhoni’ as ‘A Special Opportunity’ to not only engage with “my label but also to increase theirincome by earning referral fees on sales they make across social media.”
Range of Options
The unique Indi Brand Ambassador programme for athletes offers a range of options for enhancing fan engagement including sponsorships, advertising, product recommendations, branded merchandise and two-way video on demand.
The platform alsoprovides detailed information on the athlete’s Indi fan base, social traffic and income generation.
Another way athletes can engage their fans on Indi is through challenges where fans createand post videos and photos.
Challenge winners are then selected based on criteria such as ‘The Best Post’ and the most IndiBuzz generated by those posts.
Arun Pandey, Chairman and MD of Rhiti Group, stated, “While we continue our aggressive push in growing the number of stores to 100 by end of this year, I am thrilled that we are in association with a leading brand like Indi in the digital space. I look forward to working with Indi.com and the founder’s wealth of experience at such a promising time in India’s e-commerce landscape to promote a healthy andfit lifestyle which Seven by MS Dhoni embodies.”
The Indi platform empowers seamless, performance-based engagement between brands, celebrities, athletes, influencers, customers, employees, followers and fans with high-converting,authentic, shoppable content.
Key outcomesinclude dramatically extended reach and ownership of these engagements alongwith new revenue, income and reward opportunities. Ownership of the engagement includes user-generated content and email addresses with remarketing rights as well as robust data to track and optimise performance while accurately managing influencer compensation and rewards.
Indi istransforming engagement and commerce through a unique platform that enables performance-based brand ambassador programmes with high-converting, authentic, shoppable content. Benefits include ownership of the engagement by brands, athletes and celebrities as well as new income and reward opportunities for all types of influencers.
The Indi solution is designed to address significant social media challenges facing brands around restricted reach, increasing costs, vanity metrics, inflated statistics, fake followings, click fraud and lack of access to data that hinder the ability togenerate verifiable impact and ROI. www.indi.com