Diversification enlarges customer base

Inert market conditions motivate entrepreneurs to seek new ways of generating demand, not only to stay ahead of competition but also to enlarge market share.

That is the sound belief of Dylan Datt, Director of South Seas Distributors NZ Limited, which is exploring new horizons to serve customers in New Zealand and other countries of the South Pacific.

The company continues to provide a wide range of products, including spices, rice, wheat, flour and a host of other items from China, India, Malaysia, Thailand and the US and makes them available at major Indian outlets, Fruits and Vegetables shops and supermarkets.

“If you cannot find any product of your choice, contact us, and we will try to source it if possible,” Mr Datt said, indicating the Company’s willingness to travel an extra mile to two to meet customer requirements.

The Company has commenced operations in Fiji, the homeland of Mr Datt.

“We have established ‘South Seas Wholesales Fiji Limited’ in Suva to offer a wide product range at affordable prices. We are confident of meeting the needs of the retail sector in Fiji,” he said.

Wider range

South Seas Distributors recently widened the choice of ‘Chainkwo’ range of chilli sauces, ‘Mum’ Choice’ products including sauces, garlic and ginger paste, whole peeled tomatoes and marinated garlic in herb.

“While our specialty in crushed garlic, ginger, chillies and garlic pickles has earned us the recognition of a number of businesses including, retail outlets and other organisations, the quality and reliability of our products has gained us the status of being an approved vendor for all major supermarket chains throughout New Zealand. We are also approved suppliers for the hospitality industry, including hotels and restaurants,” Mr Datt said.

When he established the Company in 1996 with his wife Reshmi, he knew that he had to set aims and objectives and prepare a plan that would ensure growth, expand customer base and foster productivity and profitability.

The Company began with just five products and has grown since then, thanks to its customers, staff and associates.

“Although market potential is strong, competition has become extremely fierce. We will however continue to work towards our goal. We believe in the adage, ‘Those willing to work will always find employment’ and learn to cope with the market needs and conditions,” he said.

He added that the primary aim was to become one of the largest Wholesalers and Distributors of food Products of well known brands in New Zealand and the Pacific Islands.”

Mr Datt said the company’s diversification plans includes ‘South Seas Investment Limited’ and ‘South Seas Travel.’

“We will proudly share the details of these two ventures with Indian Newslink readers in due course,” he said.


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