Diwali- the biggest festival of India is upon us.
The period of Diwali is also considered as an attractive window by the Hindi film industry to release their big-ticket projects. Every year highly anticipated films release during this period, when holidays abound and people are in a mood to celebrate.
Diwali 2017 promises to be a bonanza for cine lovers with two films top lining major stars releasing. Rohit Shetty directs Ajay Devgan for the fourth instalment of the comedy franchise, ‘Golmaal’ and Aamir Khan stars in his home production, ‘Secret Superstar.’
Golmaal with AD
Golmaal is the most successful franchise of Hindi cinema. What started in the year 2006 as a comedy of mistaken identities has grown into a formidable brand with a loyal fan base. Parineeti Chopra and Tabu join the cast which has good actors like Arshad Warsi and Shreyas Talpade giving company to Devgan.
Tusshar Kapoor debuted 16 years ago, but is still best known for his portrayal of the deaf and dumb Lucky in this franchise.
Golmaal films are known for their clean comedy with witty one liners being the highlight of the enterprise. They thrive on the comic chemistry between their actors, supplemented by an engaging screenplay where the sole focus is on providing laughs aplenty to the viewers. Incidentally Golmaal series is also one of the most popular films on the satellite television circuit.
Salman and Shahrukh Khan have both delivered duds this year for Bollywood.
‘Tubelight’ and ‘Jab Harry Met Sejal’ tanked at the ticket window. Now it is the turn of the third superstar Khan –Aamir to try and turn the tide for the most successful troika of Hindi cinema. Aamir’s tenth film as a producer- ‘Secret Superstar’ is the story of a young girl who comes from a conservative background and aspires to be a singer.
Aamir’s discovery from the blockbuster Dangal – Zarina Wahab stars in the lead.
Megastar Aamir plays the role of a flamboyant music director reportedly based on a composer from the 1990s. Secret Superstar again strengthens brand Aamir – a top actor producing a film which is not centred on him. A story where the script is the star.
Two big films releasing on the same date is not an ideal scenario. Business of both films tends to suffer. Screens get divided and audiences cannot be expected to fork out money for two films in the same week.
Diwali is perhaps the only period when multiple films can profitably co-exist.
The deciding factor though will be the content and entertainment quotient in these films. Bollywood is ready to light up the silver screens this Diwali.