Ethique to launch second equity crowdfunding

Brianne West

Christchurch, September 26, 2017

Christchurch based social enterprise Ethique is launching their second equity crowdfunding campaign on PledgeMe on September 29,2017 to fund marketing and expansion in international markets as well as working capital to keep up with demand.

We launched the solid beauty bar business in 2012 with the aim to reduce plastic waste. Since then, Ethique have stopped almost 200,000 bottles from going to landfill and have grown substantially in the last year.

Significant growth

In 2015, Ethique raised over $200,000 in two weeks to fund the development of their product and expansion.

Since we raised money last time, we have been busy. We have gone from our home kitchen, into a small factory, into a new 780 square metre premise in June 2017 whose warehouse we are struggling to keep full”.

Last year, they grew their revenue over 350%, achieving just under $1 million in sales. Ethique currently export to Australia and the United States.

American Focus

After huge interest in the United States in 2016, including social media shares from Britney Spears and Ashton Kutcher, we decided to focus on the American market.

Since 43% of online sales go through Amazon, we knew we had to be selling there. We’ve partnered with Pharmapacks, the largest online pharmacy in the US who also work with Unilever, Kérastase, Revlon and Neutrogena to get listed.

Now, with the huge growth we are experiencing, we are raising capital again.

Ethique Limited is expecting to raise a minimum of $350,000, and up to $500,000, which represents 2.3% – 4.7% of the company, at $8 per share with a minimum investment of $504.

We have decided to crowdfund again because we love involving our customers and supporters as much as possible in all facets of our business and bringing them along for the ride.

PledgeMe founder and CEO Anna Guenther said that it is exciting to see a Company come through for a second round of equity crowdfunding.

Over 80% of the first round of investors were Ethique customers.

Therefore, it is awesome to see them get another opportunity to own a piece of the brand they love.

Ethique will be launching to existing shareholders at their Annual General Meeting on September 28, 2017 and then for public investment from 4 pm on September 29, 2017.

Brianne West is Chief Executive of Ethique Limited.

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