Halal Tourism takes quantum leap

For Web Edition- Halal Tourism takes quantum leapThe world’s first ever B2B global aggregator of comprehensive Halal tourism products has seen a flying start following its official launch held at the Dubai International Convention & Exhibition Centre from May 4 to 7, 2015.

More than 100 travel agents and tour operators from various parts of the world signed up as distribution partners for the Muslim Travel Warehouse which made its debut at ATM 2015 in Dubai.

The Muslim Travel Warehouse is the first time ever that travel agents have access to comprehensive tailored holiday packages directly for Muslim consumers, a market set to swell to $200 billion in the next five years.

Special Packages

During the ATM, it also made agreements with over 30 destinations who will partner to develop Halal-friendly packages. Currently, Muslim Travel Warehouse has launched packages for 16 destinations including UAE, Malaysia, UK, US and Maldives.

Anas Kasak, Chief Marketing Officer of Muslim Travel Warehouse, said that the business was created as a direct response to the demand from the industry who wanted to capitalise on the booming trend for Halal tourism.

“We have had a phenomenal and overwhelming reception to the launch from almost every section of the industry. Halal tourism is now increasingly becoming a priority for operators across the world and there was a huge demand from the tourism sector for a solution like Muslim Travel Warehouse,” he said.

Global Response

The Organisation hosted representatives from the Middle East, Africa, Europe, Asia and USA, who have since become partners.

“In addition, more than 30 destinations and many hotels want to partner to develop further Halal packages which means we could have products for nearly 50 destinations in the next six months,” Mr Kasak said.

According to the latest ‘MasterCard-CrescentRating Global Muslim Travel Index (GMTI) 2015,’ Halal Tourism was worth $145 billion in 2014. This figure is predicted to grow to $200 billion by 2020.

Muslim Travel Warehouse, part of CrescentRating which is the world’s leading authority in Halal travel, will provide a suite of services for its partners alongside bespoke packages.

This will include live travel trade helpdesk through the live chat service, detailed Halal tourism information including fact sheets, digital brochures, restaurant and spa menus.

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