Auckland, October 30, 2017
Humm 106.2 FM has risen to the top of the Auckland Indian market, since it started broadcasting on March 23, 2011.
Not yet seven years old, Humm FM is reaching new heights and is perched at the top of the nation’s biggest market, Auckland.
Auckland’s only Hindi FM radio station not only leads in the 10+ Cumulative audience, but has also increased commercial station share by 0.5 percentage points on the previous survey, and currently sits at *2.7% – the highest it has garnered in the 3 surveys released in 2017.
The recent survey also reveals that listeners are glued to their favourite Hindi FM radio station for a significantly longer period#.
Some facts from the latest GfK Radio Audience Measurement S3 2017 commercial radio survey:
While Humm FM is Number 1 in the Auckland Indian Radio market, its commercial station share in the 18-34 age bracket (5.0%) and 25-44 age bracket (5.7%) – puts it at Number 8 in the entire Auckland market, among all other radio stations in Auckland.
(The top seven for people 18-34 being Mai FM, Flava, ZM, The Edge, Breeze, More FM and Rock; and for 25-44-year olds being Mai FM, The Edge, ZM, Flava, Rock, More FM and Breeze)
Humm FM’s commercial station share (%) by demographic has constantly gone up in the three Official GfK Surveys conducted in 2017: from 2.1 (in S1 2017) to 2.2 (in S2 2017) to 2.7 (in S3 2017).
In S3 2017 – the average time Spent Listening on Humm FM is 9:04# Hours per week, up from 6:78 Hours per week an increase of 28.5%.
Humm FM Managing Director Roshila Prasad said, “The journey to the top has been an amazing one, with both ups and downs. The love and support we get from Kiwi Indians has kept us on the top of our game. The love and hard work of Team Humm have made us Number One in the Auckland Indian market, for three surveys in a row.”
Ms Prasad also thanked listeners outside Auckland.
“A lot of our listeners tune in from outside Auckland and internationally through the Humm FM App and website. We are grateful for their dedicated support.”
Humm FM Marketing & Strategy Director Ajay Vasisht said, “Our advertisers get more bang for their buck, as we are delivering to a larger audience where the higher spends happen; i.e., in the 18-44-year age brackets. It is an opportune time to market your brand and business to the Indian market with Humm FM and expand your reach. Humm FM’s share in the 18-44^ age bracket is more than double that of the next Indian radio stations in Auckland. Whether your budget is small or large; our sales team can show you efficient ways to maximise returns from this lucrative market.”
Source: GfK Radio Audience Measurement S3 2017 commercial radio survey, all people 10+ cumulative audience ‘000’s, Mon-Sun 12mn-12mn, unless otherwise stated
All comparisons with GfK Radio Audience Measurement S2 2017 unless otherwise stated
* GfK Radio Audience Measurement S3 2017 commercial radio survey all people 10+ Station Share % Mon-Sun 12mn-12mn
^ GfK Radio Audience Measurement S3 2017 commercial radio survey all people 18-44 Station Share % Mon-Sun 12mn-12mn
Photo Caption: Roshila Prasad