Home | IBA | IBA 2009 | Best Marketing Excellence

Best Marketing Excellence

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This award recognised marketing strategies and programmes that led to improved company performance

 Sponsored by TV3/Campbell Live 

 This is a new category introduced this year.

 

Global Financial Services Limited

Xlerate Technologies Limited

Nando’s New Zealand

 

The Winner

 

Global Financial Services Limited

 

The judges noted that this company has real strength in the marketing area. 

“The company has implemented targeted marketing using both Radio and TV to strengthen the brand. 

The CRM system provides a competitive edge enabling fingertip control of their customer base.”

 

 Best-Marketing-Excellence.jpg

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