It is often said that presentation and upkeep are among the most important attributes for success in business. With increasing competition, customers are spoilt for choice and hence the retail industry has taken to innovative décor to attract shoppers.
It is in such places that even window shoppers are attracted to take a look inside; they eventually become customers.
Luther Jewellers in Papatoetoe is a showroom that boasts of a unique ambience and quality, embellished by aesthetic design and comfort.
Managing Director Ravinder Singh said while product and service quality are essential ingredients for customer satisfaction, success in business also depends on the environment.
“A good retail showroom should in the first instance ‘invite’ a potential customer. Thereafter, we take over with quality items and personalised service. While commercial viability is important, customer comfort cannot be ignored,” he said and added that variety and diversity are a part of his business success.
Luther Jewellers boasts of a wide range or goods including 22 carat jewellery, fashion jewellery and handbags for women.
An in-house beautician, specialising in a wide range of makeup, threading and facial care is an added attraction.