SPCA celebrates 10 years of cupcakes to support animal welfare

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Wellington, July 23, 2018
The Society for Prevention of Cruelty to Animals (SPCA) is encouraging Kiwis across the country to follow their sweet tooth into the kitchen as they celebrate a decade since the launch of their annual fundraiser: Cupcake Day.
Nearly half a million animals have been helped since the first Cupcake Day was held and the need for Kiwis to get involved, by baking and buying cupcakes, is as great as ever.
Each year, the SPCA offers love, care and shelter to over 45,000 animals.
Aiding unfortunate animals
Since 2009, SPCA has raised more than $2.3 million for our furry friends through Cupcake Day alone, with all proceeds going towards protecting these abused, neglected, injured and abandoned animals.
The sweetest fundraising event of this year will be held on Monday, August 6, 2018.
Kiwis who are keen to get involved can register online and host a party, organise a bake sale, or encourage their workplace to make cupcakes together and raise money to help vulnerable animals.
Special Message
SPCA Chief Executive Andrea Midgen said that Cupcake Day’s 10th anniversary carries a serious message.
“Our animals don’t have a voice to defend themselves, and therefore it is our duty to do all that we can to protect them. The aim of Cupcake Day is to ensure supporters have a little fun, whilst knowing that their fundraising is going to a good cause,” she said.
The national fundraiser has grown in popularity each year and is renowned for its fun, community-driven approach recruiting people of all ages to get involved and raise money for a great cause.
“Without the help of the public we wouldn’t be able to provide shelter, care and vet treatment for the 45,000 animals that come through our doors each year. To everyone who will bake or buy cupcakes in the next two weeks, we want to say thank you. As well as saving lives, your donations will be used to care for the animals in our shelters as they wait to find their forever home,” she added.
Lofty target
SPCA aims to raise $320,000 through Cupcake Day sales this year. All funds donated will be used to directly help rescue, rehabilitate and rehome animals.
How to take part:
Coffee Club Support
For the second year, The Coffee Club is supporting the SPCA as Cupcake Day’s major sponsor. In 2017 they raised $30,000 and they aim to do the same again this year by selling cupcakes in their stores nationwide.
About SPCA
SPCA is the voice for neglected, abandoned or abused animals of New Zealand. With 42 Centres nationwide, we are the country’s biggest animal charity.
Following is a message from the Organisation:
Our mission is to improve the welfare of all animals in New Zealand. We work to achieve our mission in a number of ways – from nationwide desexing initiatives to reduce the number of unwanted pets, to working with schools to educate the next generation of animal owners.
We also uphold the Animal Welfare Act 1999 and prosecute where necessary. SPCA is the only charity in New Zealand entrusted to do this vital work.
It is easy to get involved in SPCA’s 10th annual Cupcake Day. You can register to bake and sell as an individual, team or school at https://www.spcacupcakeday.co.nz/
After registering, you will receive plenty of ideas, recipes, inspiration and tips to make your event special.
The SPCA encourages Cupcake Day participants to use SPCA Blue Tick approved eggs in their baking. Remember to share photos of your mouth-watering creations on the SPCA’s Facebook page at @RoyalNZSPCA, on Instagram at @spcanz and via Twitter using the hashtag #SPCACupcakeDay
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