Multitrade International Limited
The judges found that this company was a strong entrant in all categories entered and a clear leader overall. A robust business plan has been prepared with a simple evaluation of the strengths and weaknesses of the business and the profile of the customer needs in each market formed the basis for this.
Strength is how they involved all the staff in the analysis to come up with solutions to issues. The use of technology to drive change and efficiency is evident in most parts of the business including technology-driven communication of order tracking for the customer.
A clear understanding of customer needs in each market underpins all activities.
Atin Patel of Multitrade International Limited with Deputy Prime Minister Bill English and BNZ Chairman John Waller, Sponsor of the Award and Title Sponsor of IBA 2012