Sponsor: Rainbow Corner
- Focus Marketing
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- Legal Associates
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Legal Associates, founded by Raj and Ashima Singh, is based in Papatoetoe, South Auckland and offers a wide range of legal services to over 2000 clients.
The staff is multi-national to reflect their client base and includes Indian, Japanese, Chinese, Samoan and Tongan.
Legal Associates have addressed a lack of awareness of legal responsibilities, obligations and rights which create a gap between migrant communities and their ability to smoothly transition into settling in New Zealand.
Customers and meeting customer needs are at the centre of what Legal Associates do – across many ethnic groups and a addressing a broadening range of needs. Innovation to Legal Associates means spotting customer needs that are not well serviced and developing solutions to meet those needs.
There is a written marketing plan that includes new services to be delivered, new locations and the revenue growth and profit metrics.
A significant amount of community involvement means this business is very connected. Use of free seminars, free assistance on Saturdays and discounted services to those in dire need including referrals from a Consulate or MP is common.
The Judges congratulate Raj and Ashima and their team for building a marvellous profitable Legal business with a genuine focus on community support and involvement. Their accomplishments are a fine example of Business for Good.
Legal Associates is a worthy winner of the Supreme Business of the Year Award.
Raj Pardeep and Ashima Singh and their Legal Associates team, Winners the ‘Supreme Business Award’ with Prime Minister Jacinda Ardern and Simon Bridges.