Variety and quality enhance value

A retail outlet is as good as the items it carries or the last customer serviced to his or her satisfaction. Both call for planning and the ability to manage resources and people.

Today’s consumers look for variety and quality and with competition running rife, examine competitive pricing as well.

While food is an important item in human life, it is only those who can satisfy all three factors under one roof can survive.

Big Bear belongs to a corporate or group culture with a long established tradition for quality products supported by personalised service.

The brand has been a part of the New Zealand consumer since long but has grown to offer its business as franchised entities throughout New Zealand.

One of the foremost of these is Big Bear in Hamilton.

Owner Vimal Chand said Big Bear Hamilton was a part of a business model that changed the concept of retail management and customer service.

“Generally, smaller stores offer a more personalised shopping experience. We are committed to making life easier for its customers by providing a good range of products at reasonable prices, in a store that’s easy to get around,” he said.

The shop stocks and sells cookery item including pots, vessels, plastic ware including cups, saucers, crockery and cutlery.

“Our range includes steel, plastic, aluminium, ceramic utensils, crockery and cutlery, bath and face towels and many other items. Big Bear fulfils a void in the market by adding household appliances and items of everyday use at home. While we are always keen to cater to the needs of our customers, we had to plan to offer quality products at low prices. We have sourced an extensive range of items for the benefit of the people,” he said.

The retail outlet is well spread with an extensive range of products that are easy-to-find, although staff members are present to assist customers at all times.

“If variety is the spice of life, that is what we aim to offer. We cater to individuals, parties and organisations. There are regular checks carried out to ensure every item is within its shelf life and therefore marketable value. We would not take any chances on quality,” Mr Chand said.

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