Supplied Content (Edited)
Auckland, November 2, 2017
Mountain Safety Council (MSC) Chief Executive Mike Daisley has announced that Kathmandu has confirmed its statement of intent to join Outdoor Safety Retail Partnership (OSRP), which helps those exploring outdoors on safety issues.
Mr Daisley said that the OSRP focuses the discussion instore and online, consistent and easy to understand what is required to make it home after a great trip.
“The wider outdoors community, both international and domestic, are the ultimate benefactor of this partnership. There are a range of resources and tools that are already on the cards to show up in-store and online this year,” he said.
Mr Daisley said that the OSRP now has four retailers with a focus on Tramping, Mountaineering, Trail Running and Mountain Biking. There are discussions about a final partner in the hunting and camping space.
“We have a Roadmap for where this initiative and it follows our insights pathway that we began in 2016 with There and Back where we focused on these five activities,” Mr Daisley said.
Kathmandu Marketing Manager (Brand) Tim Loftus said that his company was pleased to be involved with the MSC and welcomed the opportunity to collaborate across the industry to promote safety in outdoor recreation.
As a data-driven initiative, we are confident that the OSRP can be a highly effective advocacy programme
“Customers will begin to see more of the MSC’s insights and resources in our stores. MSC brings a long history and a deep understanding of New Zealand outdoor recreation safety. Outdoor enthusiasts should look out for wallet sized cards at the point of sale,” Mr Loftus said.
Born from a desire to make outdoor adventure more comfortable and accessible to everyone, the Kathmandu journey originated in New Zealand and the first retail store was opened in Melbourne’s Hardware Lane in 1987.
Kathmandu now has a retail presence in Australia, New Zealand, UK, US and Germany, with over 165 stores, four Kathmandu online stores, and distribution through Go Outdoors in the UK, and Otto and SportScheck in Germany.
For more information on this project click here head to MSC’s Facebook page.
Tim Loftus with Mike Daisley