Staff Reporter
Auckland, June 9, 2020
Singapore Airlines (SIA) has introduced a range of health and safety initiatives and enhanced several existing measures as a part of a comprehensive review of the end-to-end customer journey.
These measures, implemented in recent weeks on the advice of medical experts, regulators, and partners, have allowed the airline to refine the travel experience.
SIA Chief Executive Goh Choon Phong said that these initiatives are helping to ensure a safe and healthy environment for customers, allowing them to travel in confidence with the Airline.
Information on the health and safety measures during the pre-flight stage, at the airport, on board the aircraft, and upon arrival is available in a new online e-brochure. This will also be sent to all customers before their flights, he said.
“These measures are part of the Company’s new #SIAcares initiative, which includes corporate social responsibility projects that will be rolled out in the coming weeks,” Mr Phong said.
Improving customer confidence
He said that the measures help to ensure that, amid the Covid-19 outbreak, the industry-leading health and safety standards remain an integral part of SIA’s world-class service promise.
“This allows our customers to travel with us with full confidence, knowing that we have taken the necessary steps to safeguard their well-being throughout their journey. We are also working on a variety of new digital solutions that would further enhance the customer experience, as well as support our health and safety initiatives. These will allow SIA to better meet the evolving expectations of our customers during these times,” he said.
Enhanced hygiene standards
SIA has stepped up the cleaning procedures at all premises, including its SilverKris Lounges. Customers can enjoy a la carte meals instead of a buffet service at our lounges, where SIA staff wear masks all the time and gloves when necessary.
Mr Phong said that every SIA Group aircraft undergoes an enhanced cleaning process before a flight, including aircraft fogging procedures that follow regulatory requirements.
“Common surfaces and areas such as windows, tray tables, handsets, in-flight entertainment screens, lavatories and galleys are wiped down with an approved strong disinfectant. Headsets, headrest covers, pillow covers, bedsheets, and blankets are also washed and replaced after every flight,” he said.
In-flight products and service
From June 8, 2020, all airlines in the SIA Group provide their customers with a Care Kit that includes a surgical mask, anti-bacterial hand wipes and a hand sanitiser.
“This helps to provide additional reassurance to our customers during these uncertain times. SIA’s e-Library is the ideal digital replacement for the newspapers, magazines and seatback literature that have been removed from our aircraft. This is available via the SingaporeAir mobile app, and provides access to more than 150 international newspapers, magazines and other reading material,” Mr Phong said.
“Our crew will wear face masks throughout the flight, with the additions of eye goggles when interacting with customers and gloves during the meal service. They are also our in-flight health and safety ambassadors during this time, using their world-famous attentive and intuitive service to be a reassuring presence for our customers,” he said.
