Auckland, October 8, 2017
She might be the oldest girl on the newsstand – blowing out an impressive 85th candles on her birthday cake this month – but New Zealand Woman’s Weekly is looking glossier and better than ever in a special birthday edition hitting shelves this week.
New Zealand’s most-read newsstand magazine raises a toast to love, life and growing older gracefully, with a special super-sized perfect-bound issue to mark the milestone birthday.
The Cover Star
Editor Alice O’Connell says the easiest decision in making this issue was choosing her cover star. “We really had our pick of the bunch of celebrities to feature on this celebratory issue, but to me, there was only ever one choice – Kerre McIvor. Kerre has long been a key part of the Weekly and is joined by our wonderful Weekly columnists who include the likes of Kevin Milne, Nici Wickes, Wendyl Nissen and Jeremy Corbett. They are the second family our readers turn to each week for advice, practical information, reassurance and a good laugh, so it was only fitting that they were the ones to champion this special issue.”
The columnists are joined by a host of well-known Kiwis for special features, alongside regular columns like Food, Travel, Puzzles, and – of course – Over the Teacups. Readers are taken on a trip down memory lane, recounting the Weekly’s history which has provided a unique record of the changing role that women have played in New Zealand society.
The Biggest Feature
But the biggest feature belongs to the readers themselves: a beautiful 15-page section that puts fellow 85-year-old Kiwi women front and centre, who each tell their own stories – their triumphs, their heartbreaks and the lessons they’ve learnt to pass on to the next generation.
“We live in a world that is so preoccupied and fixated with youthfulness and appearances, so I felt our 85th issue was the perfect time to flip that focus,” says Alice O’Connell. “Each week the New Zealand Woman’s Weekly celebrates the Kiwi woman who is proudly aged 40+. But in this issue, we look to our older generation – those women who were born in 1932, just like the Weekly – and asked them to pass onto us their stories, their advice and their insights, in a celebration of true beauty and wisdom.”
The collector’s edition has a unique retro design, paying tribute to the magazine’s rich history which stretches back to its first issue in 1932. It was an ambitious concept, launching such a title in the depths of the Great Depression, but the Weekly proved itself to be an essential part of Kiwi living – something it continues to be today.
About Bauer Media New Zealand
Bauer Media New Zealand is the country’s largest and most influential magazine publisher, with 21 magazines brands. More than 2.8 million New Zealanders have read Bauer magazines in the past year and the duplicated monthly reach on Bauer websites is 1.1 million plus 1.5 million on social media. Bauer Media NZ’s consumer division specialises in women’s entertainment and lifestyle, fashion and beauty, food and home, and current affairs and culture across print, digital and events. Integral to the company’s success are vibrant, information-packed websites and social media platforms anchored on the To Love network.
Magazine brands include the country’s most-read weekly newsstand magazines: Woman’s Day and New Zealand Woman’s Weekly plus the highest-selling women’s monthly title, The Australian Women’s Weekly NZ. Bauer delivers premium and highly engaged audiences through award-winning brands such as NZ Listener, North & South, Metro, HOME, Fashion Quarterly, Simply You, NEXT, Your Home & Garden, Taste and Kia Ora. The company’s focus on innovation has led to a number of high-profile brand launches: Paperboy, Nadia and Miss FQ magazines, NOTED.co.nz and Nowtolove.co.nz. Bauer offers a range of independent, communication-related services, including research through Insights IQ, custom publishing, video production and content marketing through the Media Collective.
Bauer Media NZ also publishes the country’s leading and hugely successful Property Press real estate guides, with 14 titles and the website propertypress.co.nz. Bauer Trader Media is the motoring, caravan and farm specialist division, which publishes industry-specific magazines and sites including Autotrader and Farm Trader.