An Auckland based film producer has said that he would be keen to produce more films in Tamil language if there is appropriate demand and encouragement for his projects.
Aiswarya Entertainments Limited Managing Director Sasi Nambissan said that his objective was to provide ample opportunities for young talents to grow and make a mark in the ever-growing film industry.
“The Tamil film industry is known to encourage new talents, irrespective of their State of origin in India and in fact anywhere in the world. We have examples of many young men and women who have made Tamil Nadu their home after being successful as actors, directors, producers and technicians,” he said.
Mr Nambissan was speaking at the Audio launch of his debut Tamil film, ‘Serndhu Polama,’ shot entirely in New Zealand. The film which features youngsters Vinay Rai and Madhurima Banerjee in the lead role, veteran actors ‘Thalaivasal’ Vijay, Thambi Ramaiyah and Anand Sri Krishna (Nandu), and a number of others in its cast.
“It is a combination of love, mystery, humour and pathos – everything in fact that would make a film appeal to the wider audiences. Director Anil Kumar, who is well known in the Malayalam and Tamil films, has brought together a well-knit team to offer something new to filmgoers. We hope that its success would be inspiring,” Mr Nambissan said.
The Audio Launch, stated to the most important event prior to the release of a new film, was held at the Vadapalani-based Prasad Theatre in Chennai on Saturday, July 19, 2014.
Reverend Father John Alexander, Head Don Bosco Egmore and Rector and Correspondent of Don Bosco School of Excellence, who was the Chief Guest at the Launch, said that it was heartening to see Indians living overseas evincing interest in the creative industry.
“I worked as a Visiting Professor in New Zealand’s South Island (Canterbury) for a short time, during which I had the opportunity of interacting with Indian and Kiwi businesses through the India New Zealand Business Council activities. Projects and ventures undertaken by companies like Aiswarya Entertainments will enhance the cultural integration of the two countries,” he said.
Among the other Guests of Honour were Vikram Sukumaran, Director of a number Malayalam hits including ‘Madayana Kootam,’ K S Thangasamy, V Swaminathan and Kumki Aswin.
Two songs of ‘Serndhu Polama,’ and a trailer of the film were played at the event, attended by more than 200 people including the media.
“The Launch also paid tributes to the technicians, the cast, crew and all others who worked hard in the production of the film. Lyricists Thavakumar Lakshman and Karunakaran, Judie Chris and his ‘Rust Bucket’ band were felicitated. ‘Serndhu Polama’ was the first Tamil film for 21-year-old Music Director Vishnu Mohan Sitara, although he has proved his calibre in three Malayalam films,” Mr Nambissan said.
He said that the first copy of ‘Serndhu Polama’ will be ready by the end of this month, following which its release in cinema houses will be determined. The film will also be screened in Australia and New Zealand, he added.